The company

Animal Deli doo (081586526) with registered address Horvatova ulicca 80 A, Zagreb

Swedish administration: Animal Deli International AB, Strandvägen 1, 114 51 Stockholm, customer service: +46(0)10 762 20 50, Monday – Friday 08.00-18.00

Austria administration: tbd

Germany administration, tbd

Contact: info@animaldeli.com

Vision

Our vision is to lead the CBD industry in Europe in the segment for dogs, cats, small animals and horses by offering high quality and innovative pet food products.

We strive to educate and empower pet owners on how to perceive and integrate CBD into their pets' lives for their improved health and well-being.

Business idea

Animal Deli will deliver premium CBD products for dogs, cats, small animals and horses through an efficient purchasing and logistics strategy.

Through careful sourcing, rigorous testing and constant innovation, we strive to improve the lives of pets by offering safe, effective and sustainable solutions for holistic well-being even for companion animals.

The products

Pioneering in animal feed: Animal Deli is the first in the world to offer a complete range of animal feed containing CBD, manufactured within the EU on its own production lines.

High-quality ingredients: The products combine carefully selected ingredients, including Omega 3, 6 and 9, which promote the animals' cardiovascular health, immune system, as well as coat and skin quality.

Responsible CBD integration: The feed contains CBD which provides health benefits such as reduced anxiety and inflammation, without any psychoactive effects thanks to being free of THC.

Strict quality control: All manufacturing steps take place in Animal Deli's own facilities in the EU, with constant quality controls to exceed European standards.

Operational staff

Johan Bertlid, CEO Animal Deli:

  • 30 years of experience from the media, entrepreneur and investor
  • Specialist in Digital marketing communications.

Ingmar Bertram, Operations Germany and Austria

With a solid background in strategic leadership, product development and digital transformation in the DACH region, Ingmar Bertram brings invaluable expertise that will be crucial in establishing Animal Deli as a market leader.

At Animal Deli, Ingmar will apply his deep knowledge of product strategy and management of cross-functional teams to ensure a successful market introduction. Known for his ability to drive change and deliver results, Ingmar has already begun preparations for his new role, with launch activities set to begin immediately.