Stockholm, November 6, 2024 — Animal Deli is pleased to announce that Ingmar Bertram has been appointed Head of Launch Operations for the company's expansion into the Austrian and German markets.

With a solid background in strategic leadership, product development and digital transformation in the DACH region, Ingmar Bertram brings invaluable expertise that will be crucial in establishing Animal Deli as a market leader.

Ingmar has an impressive track record that includes successful growth for leading educational platforms and digital service providers. As COO at Kursfinder GmbH, Ingmar led kursfinder.de to become the leading platform for professional education in the DACH region. His strategic initiatives not only resulted in annual sales growth of 20-30% but also increased profit margins by 37% through innovative business models in challenging market conditions.

At Animal Deli, Ingmar will apply his deep knowledge of product strategy and management of cross-functional teams to ensure a successful market introduction. Known for his ability to drive change and deliver results, Ingmar has already begun preparations for his new role, and launch activities will begin immediately. He will be responsible for building local partnerships, optimizing product-market fit and implementing strategic growth initiatives tailored to the Austrian and German markets.

Animal Deli is committed to providing high-quality and nutritious options for pets, with a focus on sustainability and innovation. With Ingmar at the helm, the brand is poised to redefine the pet industry in Austria and Germany and set a new standard for quality and customer satisfaction.

“I am delighted to be joining Animal Deli at this crucial stage. The opportunity to expand this fantastic brand in the DACH region is a challenge I look forward to taking on," says Ingmar Bertram. "We strive to deliver products that pet owners can trust, by combining high-quality ingredients with responsible sourcing practices."