CBD and the Future of Animal Health

Animal Deli is revolutionizing the pet food industry with the world's first complete range of pet food for dogs, cats and horses enriched with CBD (THC-free). The company is now expanding to EU countries where CBD is now approved, and aims to improve animal health care in Europe. Johan Bertlid, CEO of Animal Deli, shares the company's future vision.

What does this mean for the market?

“Our CBD-based feed fills a void in animal health care. CBD helps relieve pain, reduce anxiety and improve well-being. The products are intended for daily use as part of the animal's diet, not as medicine. We have also enriched the feed with omega 3, 6 and 9 to support the skin, coat, heart and joints. That everything is produced within the EU guarantees the highest quality and sustainability," says Johan.

What sets your strategy apart?

“Quality and safety are at the core of our strategy. Our THC-free products are adapted to each animal's specific needs. Controlled dosing is essential – many pet owners try to dose CBD themselves, which can be risky. We make sure that the dosage is accurate for daily intake," explains Johan.

Lessons learned from the US and Canada?

“The US and Canada have shown how quickly CBD products can improve animal health, especially for dogs with osteoarthritis. We see the same potential in Europe and are working to build trust in our THC-free products.”

Future vision

“We want to become a leader in CBD pet food in Europe, with a focus on innovation, sustainability and quality. Our goal is to improve animal health globally through natural, effective products.”